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In addition to the Lime Rock advertising campaign, Chevrolet was also preparing more conventional forms of advertising for the upcoming launch of the Corvair.
Shown here is a neon light brochure and order form Chevrolet created for its dealer network. It contains suggestions for sign placement and has wonderful period illustrations. Click on the brochure thumbnails for a larger image.
These signs are highly valued by collectors today and can be occasionally found for sale in the Corsa classifieds or on E-bay.
The last photo shows the sign as displayed at the Corvair Museum in Ypsilanti, MI.
NCC thanks member Kent Sullivan for sharing the brochure images.
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